aniruddha pathak

So Let’s Startup shall we?

In story, Uncategorized on August 29, 2015 at 14:57

Hahaha 😉 That is probably the first reaction one gets to hear every time a budding entrepreneur goes on to share his or her idea with people he/she trusts.

Dude how will you survive without salary?

When will you sell this company?

How will you raise funds?

Do you have office space?

Several questions start shooting around from friends, families, colleagues, your vada-pav wala? Ok not Vada-pav guy he already has a start up and perhaps has answers to all your questions. How much working capital? How may people to hire? Who will be the HR, Accountant, and CEO?

All start up jobs generally have the following words “Should be a multitasker” which actually means the candidate should be able to book movie tickets for the boss on weekends, be the sales, accountant, Customer service representative, and also manage the pet dog of colleague, yeah this start up allows taking dogs to work.

Let us still accept it, we all deep down have this desire to be our own boss. Accept it we do admire these guys who are full of energy, have ideas that can start 1000 businesses but for lack of funds are pursuing only one dream right now. Despite all the problems they are positive about growing their business. Who knows one day it might be the next Google or Amazon for that matter. Their energy is infectious. Very recently I spoke to a guy who launched his start up and having interacted closely I could see the problems one faces when managing a start up, more so from the marketing perspective. His question was simple, how to effectively utilise Social Media to launch his product. When I shared his idea with my friends, they all agreed to help his startup spread the word. His campaign did well and I hope he is working on how to sustain the interest of his followers.

Like my friend, every Startup has its own unique sets of problems. We would like to lend a helping hand to these guys. The guys at Vistaprint ( came up with a funny video to highlight the problems faced by start ups. So when is your startup launching? Can you already identify yourself with the guys in the video 😉 ?



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